Through IMG, direct access to

Erlwin S. Abanggan — Financial Advisor Cebu

IMG Wealth Academy · Cebu

Learn how money works. Then never worry about it again.

Erlwin S. Abanggan teaches the 6-Step Financial Foundation to Filipino families in Cebu and to OFWs worldwide. Twenty years. One free session to start.

Erlwin S. Abanggan, IMG Marketing Director
✓
100% Free Session 90 minutes. No products discussed.
The question that starts everything

If you lose your income today, how many years can you survive?

Most Filipino families survive three months. Some survive one. A few survive a week. This is the question the 6-Step Foundation answers.

We do not start with investments. We start with what happens if the income stops. Then we build the foundation, one step at a time, in the order that actually protects you.

Free. No products discussed.

Track record

Twenty years. One question. The same answer.

20+ Years as an IMG trainer
1,000+ Families and OFWs walked through the Roadmap
6 Steps in the foundation. Same six since 2005.
0 Products sold before the Roadmap Session
The framework

The 6-Step Financial Foundation.

You do not start with investments. You start with cash flow, then protection, then debt, then an emergency fund. Investments come last — because that is the order that actually works.

01

Increase your cash flow

Understand where your money goes. Then spend less than you earn. This is not budgeting — it is the discipline everything else depends on.

02

Protect your health

PhilHealth is a discount, not a plan. Kaiser HMO through IMG costs less than a single emergency-room visit.

03

Protect your income

If you are the breadwinner, your income is your family's most valuable asset. Life insurance is income replacement — not a bet on dying.

04

Eliminate your debt

Credit cards at 3.5% monthly. Loans that eat half a paycheck. Debt is the leak. Fix it before you invest.

05

Build your emergency fund

Three to six months of income in cash. Not invested. Not in mutual funds. Money you can reach in a day.

06

Invest for the long term

Mutual funds. Stocks. Long-term healthcare. Compound interest over decades — never over months.

Most people start with step 6. That is why it does not work.

In their words

What people say after the Roadmap Session.

A sample of client testimonials. Every name is real. Every result is theirs.

Start here

The best time to start was twenty years ago. The second best time is now.

Book a free 90-minute session. Walk in with questions. Walk out with a written plan. No products discussed.

Free. No obligation. At JY Square Mall, Cebu, or online.

About

Erlwin S. Abanggan.

IMG Marketing Director. Trainer. Twenty years teaching Filipino families how money works. Based in Cebu.

EA ERLWIN S. ABANGGAN

Erlwin S. Abanggan is a Marketing Director and trainer at IMG (International Marketing Group) Philippines, based at JY Square Mall in Lahug, Cebu City. He has trained Filipino working adults, OFW families, and IMG associates in the Wealth Academy Program's 6-Step Financial Foundation for approximately twenty years.

The work is the same every week: sit with someone who has income but no plan, walk them through the six steps, and leave them with a written document they own. No products in the first session. Ever.

Why this practice is different

Four things you will not find elsewhere.

Twenty years of training.

Same framework. Same outcome. Same discipline. The 6 steps have not changed since 2005 — because they do not need to. What changes is the family sitting across the table.

Direct access through IMG.

Not carrier-locked. IMG distributes products from Kaiser, Manila Bankers, Fidelity, Rampver, and PhilEquity. The recommendation follows the need — not the commission.

Bilingual delivery.

Tagalog and English in the same session. Whichever language makes the conversation clearer is the language we use. Financial literacy is not a language test.

Plan first, products second.

No product is discussed until the plan exists. The Roadmap Session ends with a document you own — not a proposal, not a quote, not a brochure.

The problem this practice solves

Personal finance advice is usually aligned with the seller.

Most Filipino working adults learn personal finance from people who are paid to sell them something. The advice they get is aligned with the seller's commission, not their situation. The result is a shelf of products that do not fit together — an HMO here, a whole life plan there, a mutual fund that was never intended to be an emergency fund.

Erlwin's approach inverts this. The Roadmap Session is free, ends with a written document, and does not sell. Products are discussed only if the client asks. The plan is the product.

Credentials

The verifiable record.

IMG Philippines — Marketing Director

Current role. Marketing Director at International Marketing Group (IMG) Philippines, the Philippine distribution arm of World Financial Group (AEGON).

IMG Wealth Academy — Trainer

Trains IMG members and associates in the 6-Step Financial Foundation and the Wealth Academy Program curriculum.

Certifications

Certifications and licenses will be listed here once verified. Contact for current credentials.

Awards and recognition

IMG recognition awards and industry honors will be listed here once verified. Contact for current recognitions.

The path so far

Twenty years, five chapters.

Every year on this list is a year of teaching the same six steps to families across the Philippines.

  1. Year 1

    Joins IMG as a member.

    Begins as a member with no products to sell and no team to lead — just the curriculum, and the conviction that Filipino families deserve better financial education than they were getting.

  2. Year 3

    Begins training as an IMG trainer.

    Moves from member to trainer. Teaches the Wealth Academy curriculum to new members. Learns that the fastest way to understand the framework is to teach it.

  3. Year 8

    Relocates to Cebu. Opens the JY Square office.

    Sets up practice in Lahug. The JY Square office becomes a walk-in hub for members, prospects, and OFW families who want to meet in person.

  4. Year 15

    Becomes Marketing Director.

    Takes on leadership of IMG Philippines' marketing organization. Continues to train personally — because the teaching is the point.

  5. Today

    Wealth Academy continues.

    Same 6 steps. Same 20 years of conviction. New families every week.

Start here

Book a free session. Meet in person or online.

If any of this resonates, the next step is a 90-minute conversation. No products. No obligation.

At JY Square Mall, Cebu, or online.

Frequently asked

Questions we hear often.

The ten questions that come up most. If yours is not here, the contact page is one click away.

What is IMG?

IMG is International Marketing Group, a Philippine financial brokerage distributing products from Kaiser, Manila Bankers, Fidelity, Rampver, and PhilEquity.

Is IMG an MLM?

No. IMG is a distribution company. Two separate paths exist: buying products as a member, and earning commissions as an associate. Both are optional.

Is IMG legit?

IMG has operated in the Philippines for over 15 years. Its parent, World Financial Group, is a subsidiary of AEGON, one of the world's largest insurance groups.

Is the Roadmap Session really free?

Yes. No fee. No product. No catch.

Will you try to sell me something?

Not in the Roadmap Session. If products come up, they are discussed in a separate, second conversation.

How much do I need to start?

The Roadmap Session starts at zero. Products come later, only if they fit your plan.

Do I need to be a member to attend the Roadmap Session?

No. The Roadmap Session is open to anyone.

Do you meet in person?

Yes, at JY Square Mall, Lahug, Cebu.

Do you meet online?

Yes, especially for OFWs. Online sessions are built for your time zone.

Do you speak Tagalog?

Yes. Sessions are bilingual — Tagalog and English in the same conversation.

Still have a question?

Ask us directly.

If the answer is not here, send a message or book a free session. We respond within one business day.

Free session. One-business-day reply on messages.

JY Square Mall · Lahug · Cebu City

Let's talk about your money.

Book a free Roadmap Session, ask a question, or walk in at JY Square Mall, Lahug, Cebu.

5 partners · One membership

The IMG partner shelf.

Direct access to the Philippines' leading providers — at member rates. IMG does not manufacture products. It distributes them. Every product below is offered by a partner company that has been vetted by IMG and is available to members at preferred pricing.

Not sure which applies to you?

That is what the Roadmap Session is for.

The session decides which product — if any — fits your situation. No products discussed in the session itself.

Free. 90 minutes. No obligation.

Free · 90 minutes · By appointment

Free Financial Roadmap Session.

A 90-minute conversation. A written document you keep. No products discussed.

Book a Session Booking this week
What this is

We build your roadmap together.

We sit down and build your written financial roadmap together. We cover the 6-Step Foundation, examine where you are today, and map what to do next. You leave with a document. No products are discussed in this session — ever.

What you leave with

Four things in your hands.

A written roadmap you keep.

Not a brochure. Not a proposal. A document that captures where you are, what matters most, and the order to tackle it in. It is yours, whether or not you ever work with us again.

A snapshot against the 6 Steps.

Where you are on each of the six. Which step you have already completed. Which step is the next one to focus on. No guessing.

A next-step list.

What to do this month. This quarter. This year. In your language, not in financial jargon.

Answers to your questions.

Whatever you have wanted to ask about money but did not know who to ask. Emergency funds. Insurance. Mutual funds. Retirement. You name it.

Who this is for

And who it is not for.

The session is not right for everyone. Here is the honest split.

This is for you if you are…

This is not for you if you want…

How it works

Five steps from booking to document.

01

You book a time.

In-person at JY Square Mall, or online. You pick a slot that fits your week.

02

We talk. You do most of it.

The first 30 minutes are yours. What is happening in your work, your family, your goals. We listen before we map.

03

We build the roadmap together.

The next 45 minutes. We map your situation against the 6 Steps. Where you are. What is next. What to skip for now and why.

04

We review it. You ask questions.

Nothing is rushed. If a step does not make sense, we rewrite it in plain language until it does.

05

You leave with the document.

You decide what happens next. There is no second meeting unless you want one.

Who you will be meeting

Erlwin S. Abanggan.

Erlwin S. Abanggan

IMG Marketing Director. Trainer. Twenty years teaching the 6-Step Financial Foundation to Filipino families and OFWs. Based at JY Square Mall, Cebu.

Questions

What people ask before booking.

Is this really free?

Yes. No hidden fee, no product, no catch.

What if I do not have money to invest yet?

Then this session matters more, not less.

Do I need to bring anything?

Just your questions. Bring numbers if you have them.

How long does it take?

90 minutes, sometimes less.

Can I bring my spouse or partner?

Yes — encouraged. Decisions about money are easier when both people are in the room.

What if I am an OFW?

Online sessions are built for your time zone.

Will you sell me something?

No. Not in this session. If you ask about products, we will schedule a second conversation.

The session is free

Free. No obligation. No products discussed.

Booking a session costs nothing. Walking away from it costs nothing. If nothing else, you leave with a written document you can use with any advisor, at any company, forever.

At JY Square Mall, Cebu, or online. Reply within one business day.

If you want to go deeper

Two more ways in.

6 Modules · Free for members · Cebu + Online

Wealth Academy Program.

IMG's six-module financial literacy curriculum. You do not leave with products — you leave understanding money.

What this is

Where IMG teaches the 6-Step Financial Foundation in full.

The Wealth Academy is the flagship curriculum that has been taught to IMG members for twenty years. Six sessions. The same framework. When you finish, you are your own financial expert — the thing most people pay an advisor to be.

Who this is for

You do not need to know anything to start.

IMG members.

The Wealth Academy is included with IMG Preferred Membership. If you are a member, the program is free.

Working adults who want to understand money.

If you have been told what to do but never why, this is the "why." Six modules, in order, no skipped steps.

OFWs managing family finances.

Online cohorts are built for your time zone. Same curriculum. Same instructor. Wherever you are.

Anyone who has been sold to, not taught.

If you have walked out of an advisor meeting holding a brochure you did not fully understand, the Academy is the un-learning.

What you will know at the end

Four skills that stay with you.

Read a financial product.

Understand what an HMO, a term life policy, a whole-life policy, and a mutual fund actually are. What each one covers. What each one does not.

Run the arithmetic yourself.

The Rule of 72. Compound interest. Emergency fund math. The X-Curve. Whatever an advisor calculates, you can calculate faster — and check their work.

Order your priorities.

The 6-step order that works: cash flow, protection, debt, emergency fund, investment. Why starting with investments destroys people — and what to do instead.

Ask better questions.

Of an advisor. Of an insurance agent. Of yourself. The questions that separate a productive financial conversation from a sales pitch.

The curriculum

Six modules. One framework. Same order.

The modules map exactly to the 6-Step Financial Foundation. You complete them in order — because the order is the point.

01

Cash Flow

Where your money goes, and why it leaves faster than it arrives. The discipline everything else depends on.

02

Health Protection

PhilHealth vs Kaiser HMO. What "coverage" actually means. Why long-term care is a separate decision from short-term HMO.

03

Income Protection

Life insurance as income replacement, not as a bet. Term vs whole life. When each applies, and when neither does.

04

Debt Elimination

How debt eats compound interest from the wrong side. Which debts to attack first. When debt is a tool and when it is a leak.

05

Emergency Fund

Three to six months of income in cash. Why investing before this step destroys people. What counts as an emergency and what does not.

06

Long-Term Investment

Mutual funds, stocks, compound interest, and the Rule of 72. Why trading is not investing — and why decades beat months every time.

Free previews

See how Erlwin teaches, before you enroll.

Three short clips from the Wealth Academy. No sign-up, no gate. Watch five minutes and you will know whether the teaching style fits.

Your instructor

Erlwin S. Abanggan.

Erlwin S. Abanggan

IMG Marketing Director. Trainer of trainers. Twenty years walking the same path he teaches. Based at JY Square Mall, Cebu.

Prerequisites and format

What you need, and what you do not.

What you need.

What you do not need.

The program is free for members

Included with IMG Preferred Membership.

The Wealth Academy is a member benefit. One membership. Six modules. Ongoing access to new cohorts. No additional fee for the program itself.

Membership required. Program free thereafter.

Questions

What people ask before enrolling.

How long does the program take?

Six sessions over six weeks.

Where is it held?

JY Square Mall, Cebu — and online for OFWs and members outside Cebu.

Do I need to be a member?

Yes — the Academy is a member benefit. See the membership page for details.

Do I need math skills?

No. Basic arithmetic is enough. Every calculation is taught in plain language.

Is there a certificate?

To be confirmed. Contact us for the current certification status.

Can I repeat a module?

Yes. Members can attend any module again in future cohorts, at no extra cost.

If this is not quite right yet

Two other entry points.

Lifetime membership · One-time fee

IMG Preferred Membership.

One membership. Direct access to the IMG partner network. Member rates on every product.

Apply for Membership Open for new members
What this is

IMG is a brokerage. This is the card that gets you the price.

IMG is not an insurance company. It is not a fund manager. It sits between you and every major financial provider in the Philippines and negotiates pricing on your behalf. Membership gives you direct access — you do not go through an agent.

Who this is for

For the household that wants every option on the table.

Working adults who want the full shelf.

Not one carrier's products. Every carrier. So the recommendation follows your need, not the company that pays the highest commission.

OFW families managing money across borders.

Direct access without an intermediary. Member rates apply whether you buy from Manila or Riyadh.

Anyone who wants the education, not just the products.

Membership includes the Wealth Academy. That is the part most people miss — it is not just the discount card.

Families preparing for the next ten years.

HMO for aging parents. Insurance for the working years. Funds for the children's education. All from one place.

What membership includes

Twenty benefits. Five groups.

Every benefit below is offered by IMG's partner companies to members at member-only rates. Benefits change as partners change — current list confirmed at application.

Education

Health

Protection

Investment

Lifestyle

Community

Access to the IMG member network — a community of members walking the same path. The environment is part of the benefit: everyone around you is saving, investing, and protecting their income.

Price

One-time. Lifetime. No recurring charge.

Questions

The honest answers.

Is this MLM?

No. IMG is a distribution company. Two separate paths exist: buying products as a member, and earning commissions as an associate. Both are optional. Membership does not require you to recruit anyone.

Do I have to recruit anyone?

No.

Do I have to buy anything?

No. Membership itself is the only purchase.

Can I cancel?

Membership is lifetime. It does not auto-renew.

What if I already have an HMO?

You can still use the investment, insurance, and lifestyle benefits.

What if I am outside Cebu?

IMG has offices across the Philippines. Membership applies wherever you are. Application can be completed online.

If you are not sure yet

Two things to do first.

Ready to apply

One application. Lifetime access.

Application is a short conversation, not a form. Reach out and we will walk you through it.

One-time fee. Lifetime membership. Reply within one business day.

Kaiser International Healthgroup · Member rates

Kaiser HMO at member rates.

Health coverage through Kaiser International Healthgroup. Two tiers: long-term care for seniors, short-term HMO for working adults.

What this is

PhilHealth covers a fraction. Kaiser fills the rest.

PhilHealth is a discount, not a plan. Kaiser is supplemental coverage. IMG members access Kaiser plans at preferred pricing — often lower than the same plan quoted directly.

Who this is for

Four situations where Kaiser applies.

Working adults without company HMO.

Freelancers, small business owners, and employees at companies that do not provide HMO coverage.

Parents covering children and aging parents.

One plan can cover dependents. The long-term care tier is designed for parents in their 60s and older.

OFWs covering family in the Philippines.

You work abroad. They stay home. Kaiser covers the family while you are away.

Seniors 60+ needing long-term care.

The long-term care tier is specifically designed for members past retirement age. Different structure, different coverage window.

Coverage

Two tiers. Different windows, different purposes.

Coverage details are illustrative. Actual terms are in the Kaiser contract. Tracker #17 confirms current rates.
Plan Short-term HMO Long-term Care
Annual limit To be confirmed To be confirmed
Age eligibility To be confirmed To be confirmed
Coverage period Annual, renewable Multi-year contract
Pre-existing conditions To be confirmed To be confirmed
Exclusions

What this does not cover.

Not covered.

Covered.

Price

Member rates. Payment in quarters, halves, or full year.

Questions

What people ask before enrolling.

Is Kaiser the same as PhilHealth?

No. PhilHealth is government baseline. Kaiser is supplemental — it covers what PhilHealth does not.

Can I use both?

Yes — they stack. PhilHealth covers part, Kaiser covers the rest.

What if I already have company HMO?

Kaiser can cover what your company HMO does not — or cover family members not on your company plan.

How long is the waiting period?

Waiting period depends on the plan tier. Confirmed at application.

Next step

Request a Kaiser quote at member rates.

Member rates are only available through IMG. No obligation to proceed.

Reply within one business day.

Related

Other products on the shelf.

Manila Bankers Life · Member rates

Life insurance is income replacement — not a bet on dying.

Manila Bankers Life, available through IMG at member rates. For the years your family depends on your paycheck.

What this is

Your income is your family's most valuable asset.

If you are the breadwinner, your income is your family's single most valuable asset. Life insurance replaces that income if the income stops. That is the whole product. There is no other reason to buy it.

Who this is for

Four situations where life insurance applies.

Breadwinners with dependents.

If someone relies on your paycheck for rent, food, or school fees, that income needs a backup.

OFWs supporting family in the Philippines.

The family relies on the remittance. Insurance replaces the remittance if the income stops.

Parents covering children's education.

Tuition for the next ten years is a fixed commitment. Insurance ensures it is funded even if the earner is not present.

Anyone with debt the family would inherit.

A mortgage, a car loan, a business loan. If the debt would fall on family members, insurance covers the transition.

The two problems it solves

Die too soon. Or live too long.

If you die too soon.

The mortgage is paid. The children's education is funded. The family stays in the house. The household does not go from two incomes to zero overnight.

If you live too long.

Whole-life plans with a cash value component supplement retirement savings. Not a replacement for funds, but a supplement.

Two structures

Term life or whole life. Different jobs.

Structural comparison. Actual terms and rates are in the Manila Bankers contract. Tracker #17 confirms current rates.
Product Term Life Whole Life
Coverage period Fixed years (10, 15, 20) Lifetime
Premium Level for the term Level for lifetime
Cash value None Accumulates
Best for Income replacement during working years Permanent coverage plus savings
What this is not

Common misconceptions.

Not an investment.

Whole-life cash value is a supplement, not an investment strategy. Funds and mutual funds do the investing.

Not a lottery ticket.

Insurance pays for one outcome: the earner is gone and the family needs replacement income. There is no winning.

Not a way to get rich.

Anyone who frames life insurance as a wealth-building product is selling you something else.

Price

Rates depend on age, term, and coverage amount.

Questions

What people ask before buying.

Do I need life insurance if I have no dependents?

Usually no. The Roadmap Session will tell you whether it applies to your situation.

What is the difference between term and whole life?

Term is cheap, temporary, and pure income replacement. Whole life is permanent and includes a cash value.

Can I change my coverage later?

Options depend on the policy. Confirmed at application.

What about VUL?

VUL combines insurance and investment. It is one option — the Roadmap Session will tell you whether it fits.

Next step

Request a life insurance quote at member rates.

No obligation. Quote is personalized by age, coverage amount, and term.

Reply within one business day.

Related

Other products on the shelf.

Rampver Financials · PhilEquity · Zero entry fee for members

Long-term investing. Not short-term trading.

Mutual funds through Rampver Financials and PhilEquity — at zero entry fee for IMG members.

What this is

You do not pick stocks. You do not time the market.

Mutual funds pool money from many investors and hire a professional manager to invest it in the stock or bond market. You invest for decades. Compound interest does the work. Trading is not investing — it is gambling with extra steps.

The arithmetic

The Rule of 72.

A simple formula for understanding how compound interest works. Divide 72 by the annual interest rate to get the number of years it takes your money to double.

Illustrative — how long money takes to double at different rates. Past performance does not guarantee future results.
Annual rate Years to double
2% 36 years
4% 18 years
8% 9 years
12% 6 years

Figures are illustrative. Past performance does not guarantee future results. Investment returns are not guaranteed by IMG, Rampver, PhilEquity, or any other party.

Fund categories

Three categories. One applies to you.

Category overview. Specific fund recommendations are made only in a personalized Roadmap Session.
Category Risk Best for
Bond Fund Low Conservative investors, short horizons
Balanced Fund Medium Balanced long-term growth
Equity Fund High Aggressive long-term growth, 10+ year horizon
Who this is for

And who should not touch it yet.

This is for you if you…

This is not for you if you…

How to open an account

Five steps. No trading required.

01

Book a Roadmap Session.

Free. 90 minutes. No products discussed in that session.

02

Discuss the fund category.

Bond, balanced, or equity — matched to your goal and your horizon, not to a commission.

03

Open the account through IMG.

Zero entry fee for members. Paperwork handled at the JY Square office or online.

04

Set up a monthly top-up.

₱1,000 minimum. Automatic, so you do not skip it.

05

Review annually. Do not trade.

The plan is long-term. The one thing that destroys it is panic-selling when the market drops.

Price

Zero entry fee for members. Start at ₱5,000.

Questions

What people ask before their first fund.

Is this the stock market?

Mutual funds invest in the stock market — but you do not pick the stocks. A professional manager does.

What is the minimum?

₱5,000 to open. ₱1,000 per month minimum for top-ups. Confirmed at application.

Can I withdraw?

Yes, but not on a set schedule — and not before the horizon matches. This is not an emergency fund.

What if the market crashes?

It will, repeatedly. That is why the horizon is decades, not months. A crash is a temporary drop for a long-term investor.

Do I need to be a member?

Yes — zero entry fee is a member benefit. See the membership page for details.

Next step

Book a free session first. Then start your first fund.

The Roadmap Session decides whether investing is the right next step — or whether the first five steps still need attention.

Free session. No products discussed. Reply within one business day.

Related

Other products on the shelf.